Dr. Charles Fombrun is Founder and Chairman of Reputation Institute. He is a former Professor of Management at New York University's Stern School of Business, and a former Professor of Management at The Wharton School, University of Pennsylvania. Dr. Fombrun is the author of numerous books, including the best-seller: Reputation: Realizing Value from the Corporate Image. Dr. Fombrun co-founded Reputation Institute in 1997 as a private research-based consulting firm devoted to advancing knowledge about corporate reputations, and helping companies build more sophisticated practices for reputation management. He has developed various measurement systems that are widely used by companies around the world, and that are regularly featured in prominent media such as Forbes and The Wall Street Journal.

Dr. Cees van Riel is Vice Chairman and Co-Founder of Reputation Institute; and Reputation Institute's Director of The Netherlands. Dr. van Riel is also a Professor at Erasmus University in Rotterdam, and the head of its Corporate Communication Centre. His most recent book is The Alignment Factor: Leveraging the Power of Total Stakeholder Support. Dr. van Riel is the author of numerous books and articles, creator of the EcQ® Alignment Monitor, and co-author with Dr. Charles Fombrun on the following books - Fame & Fortune: How the World's Leading Companies Build Winning Reputations and Essentials of Corporate Communication.

José Luis González-Besada Valdes, 53-year-old, native of Ponteceso (La Coruña), holds a degree in Communications from the Complutense University of Madrid. For the last ten years he has been Communications Director and member of the Executive Board at Iberdrola.

He is specialized in economic and financial journalism, and for over twenty years he worked at the Spanish newspaper ABC as head of the Economy section, Deputy Director and Assistant Director.

Jose Luis González-Besada has been Professor of Journalistic Writing at the Faculty of Communication Sciences from the Complutense University in Madrid. For three years he served as Communications Adviser of the Government of Galicia, and participated in numerous radio and television talk shows.

He has also been member of the Board of Directors at the Telemadrid television channel. He is currently member of the Social Council at the Rey Juan Carlos University of Madrid and Chairman and founding Trustee of the Corporate Excellence Foundation.

Fernando Prado is Managing Partner of Reputation Institute Spain & Latin America and implements reputation management systems in many of the most relevant companies in those countries. Previously, Fernando worked for WPP Group for 10 years (1997-2006) serving in different functions and locations related to brand strategy development. He has developed award winning advertising and brand management strategies, including two "Grand Prix" in Spain: Viajes Iberia (2002) and BBVA (2005). Fernando is considered to be an expert in country branding; he was a member of the advisory group on the institutional project Brand Spain in 2003, and since 2008, he has been promoting internationally the concept of country reputation using Reputation Institute's Country RepTrak™.

Ángel Alloza holds a BA degree in Psychology from the Complutense University in Madrid and a PCD title from IESE. He started his professional career as a Technical Manager for Quantitative and Qualitative Market Research in Alef, Strategic Planning Manager at J.Walter Thompson and Managing Partner at Millward Brown International in Spain and Portugal.

In 1998, Ángel Alloza joined the Strategic Analysis Unit of Argentaria's Presidency and Risks Area aiming to define and implement the new strategy of the organisation. In January 2000, he joined BBVA and worked there until 2011 as the Director for Strategy and Evaluation in the global area of Communication and Brand. Ángel's responsibilities in this function included global management of the brand, the reputation and the metrics.

In April 2011, Ángel became the CEO of Corporate Excellence – Centre for Reputation Leadership.

Alberto Andreu (Madrid, 1963) is married and has two children. He holds a Degree in Law at Universidad Pontificia de Comillas (ICADE-ICAI), a MBA at Instituto de Empresa (IE), and the Phd credits at Universidad Pontificia de Comillas (ICADE-ICAI). In October 2001 he joined Telefónica. At present, he is Global Corporate Reputation and Sustainability Managing Director.

He started his professional career in the Research Department at IE. He worked for CEPSA (Compañía Española de Petróleos) as a Manager of Internal Communication Development. After this period, he joined the banking sector, first in Banesto, as a Manager of Internal Communication and Corporate Identity; later on in Santander Central Hispano, the major Spanish bank, where he was a Managing Director of Corporate Identity and Culture for a period of 2,5 years.

He still teaches at the Instituto de Empresa. He has published several articles in technical publications. Additionally, he holds a seat in the Spanish CSR Council, recently created by the Spanish Ministry of Labour and Immigration; he is a Member of the Global Compact Spanish Steering Committee; counsellor of the Javier Benjumea's Chair of Ethics at Universidad Pontificia de Comillas (ICADE- ICAI); Chairman of the Commission on the Information Society and Corporate Social Responsibility in AHCIET, and member of counsellor of the Corporate Excellence, Centro for Reputation Leadership.

Emilio Galli Zugaro has been Director of Group Communications of Allianz Group since 1992.

During his studies of Political Sciences at the Universities of Würzburg and Rome, he worked in PR functions in public service in Rome.

From 1985 until 1992, he was a journalist for various publications (e.g. Fortune, Wirtschaftswoche, Il Mondo, Finanz und Wirtschaft, The European) carrying out functions as diplomatic correspondent and European correspondent in Frankfurt, Milan, Rome and Berlin.

Since 1996 he is honorary professor at the Ludwig-Maximilians-Universität in Munich lecturing on Corporate Communications and Crisis Communications as well as at the European School for Management and Technology (Berlin) lecturing on the topic "Leadership." He is a member of the Arthur Page Society.

Joaquin de Ena Squella holds a degree in Economics and Business Management, with a focus on International Economics from the Universidad Complutense of Madrid, he mastered in Marketing & International Finance from the University of Berkeley, California. U.S.A. He also has training in Marketing, e-business, business valuation, risk analysis and he often participates as speaker in numerous international conferences.

He works at Banco Santander where he has worked as Chief Commercial and Marketing Officer in America and Portugal, as Corporate Marketing Director in the Communication, Marketing and Studies division and he is currently CSR Director where he manages and supervises the CSR Global Plan and policies implementation.

Marqués Martínez has 20 years of experience in the field of marketing and communications. In 2001 she started working for Repsol, after 10 years in the communications group Havas multinational.

Currently she is the Director of Intangible Assets at Repsol, Marqués manages Corporate Brand and Reputation. She is also responsible for the Repsol Traveling Guide Book (Guía Repsol) and for the Center of Multimedia Productions. She has leaded the website repsol.com during a decade.

Marqués has an active participation in the academic world. She represents Repsol in Universities, Business Schools and professional forums as well as important industry associations.

Joan H. Walker recently retired as executive vice president, corporate relations, for Allstate Insurance Company, where she was a member of Allstate's senior leadership team. She was responsible for external and internal communications for The Allstate Corporation and its subsidiaries.

Before joining Allstate in 2005, Walker was executive vice president of marketing and communications for Qwest Communications International. She was responsible for all external and internal communications and corporate marketing. Her marketing responsibilities included advertising, brand management, market research, database management, web marketing and sales communications.

Previously, she was senior vice president, global public affairs for Pharmacia. She had a similar role at Monsanto before the company's merger with Pharmacia & Upjohn. Walker was senior vice president of corporate communications at Ameritech from 1996 to 1999. She earlier served as a partner in the Bozell Sawyer Miller group and in governmental and educational roles.

Walker currently serves as a member of the board of trustees of the Arthur W. Page Society, the Insurance Education Institute, the Business Civic Leadership Center, WTTW-11, the Peggy Notebaert Nature Museum and the Chicago Architecture Foundation. She previously served on the boards of numerous Chicago community organizations, including the Art Institute of Chicago, Brookfield Zoo, the Chicago Children's Museum, Prentice Women's Hospital Northwestern Memorial and the Medill School of Journalism at Northwestern University.

Walker received a bachelor's degree in sociology from Douglass College at Rutgers University and a master's degree in sociology from Rutgers University.

José Francisco de Conrado y Villalonga was born on the tenth of July, nineteen forty, in Palma de Mallorca.

He commenced his Law degree in 1957 and graduated in that subject.

He was later awarded a doctorate Cum Laude.

Studies abroad:

• London School of Economics: Management Research.
• Saint John's University. New York. Manhattan: Course on Different Legal Systems.
• American Management Association Broadway. New York: Development of Executive Leadership.
• New York Institute of Finance: Global Economy and International Finances.

He was appointed Deputy Executive Chairman of the Regional Council of the Unión Industrial Bancaria in the Balearic Islands in December 1965.

When BANKUNION merged with BANCO URQUIJO, he was appointed Regional Manager for the Balearic Islands, with the rank of Deputy General Manager.

He became the Regional Manager of "la Caixa" in the Balearic Islands in 1990, and in 1996 he was made Deputy General Manager of that savings bank in said area. In that role he was responsible for the expansion of "la Caixa" in the islands, the bank now being their leading banking organisation.

He was appointed Executive Manager of "la Caixa" Community Projects and General Manager of "la Caixa" Foundation on 16 December 2004.

On April 2008 he became President of MicroBank. He currently holds this post.

He was also behind the setting-up of the Financial Circle of the Balearic Islands, him being its general secretary, and now is the President.

Aside from his professional work, he has always been involved with the cultural life of the islands, having held office as Minister of Culture in the Regional Government of the Balearic Islands. He also served as the Delegate of the Spanish Heritage Organisation (he was in charge of the restoration of the Almudaina Palace), and was made a Member of the Real Academia de Bellas Artes in 1989.

He has written a number of articles and essays on topics relating to art heritage and economics, as well as these books: La Procuración Real en el Reino de Mallorca and El Real Sitio de la Almudaina Palacio de los Reyes de Mallorca.

Bill Plummer is a 15 year wireless industry veteran who joined Huawei's North American organization as Vice President, External Affairs in June of 2010. Bill's responsibilities include leading Huawei's interaction with the Federal government, national media and other third party stakeholders.

Prior to joining Huawei, Bill spent 12 years in senior management positions with Nokia. His last position with Nokia in 2008 was as Vice President, Sales and Go to Market, Americas where he led strategic portfolio management and go-to-market integration of the full range of Nokia devices and services. Prior to that, in 2007, Bill served as Vice President, Nokia North America Multimedia Business Group Sales and Channel Management, spearheading several market-making initiatives including the development of new distribution channels, retail and online opportunities, and building brand and unprecedented North American sales for Nokia Nseries products and related services. Earlier in his Nokia career, Bill served as Vice President, External Affairs, overseeing aggregate external affairs functions, Corporate Communications and Government Relations for Nokia North America, as well as Vice President, Corporate Strategy, Nokia Americas.

Prior to joining Nokia, Bill served from 1990 through 1997 as a United States Foreign Service Officer, with positions in the Office of the Under Secretary for Business Affairs, the Office of Multilateral Trade, and the U.S. diplomatic mission to the Republic of Ecuador. Before joining the State Department, Bill worked as a financial services executive.

Bill's past and present board or Principal corporate representative memberships include the Telecommunications Industry Association (TIA), the Electronic Industries Alliance (EIA), the Finnish- American Chamber of Commerce, the Software and Information Industry Association (SIIA), the European American Business Council, and the State Department's Advisory Committee on International Communications and Information Policy.

Bill is a graduate of the Georgetown University School of Foreign Service in Washington, D.C. and completed graduate-level studies at the Foreign Service Institute in Arlington, Virginia.

José Carlos is Corporate Reputation Manager at Iberdrola and Director of Corporate Reputation at Club de Excelencia en Sostenibilidad.

He started his career as an auditor at Mazars Group, one of the leading companies in its sector in France. After that he joined the National Association of Financial Entities (ASNEF) as the Manager responsible for analysis of investments. He then moved to IBERDROLA Group, where he held different posts in the following areas: planning and control, risk evaluation, regulations, business evaluation, power generation projects manager, communication and brand.

José Carlos holds a Master Degree in Financial Management and Control from the Instituto de Empresa, a First Class Master Degree in Social and Market Research from the Complutense University in Madrid, Executive Leadership and Reputation title from the Oxford University, Master in Industrial Economics from Carlos III University in Madrid, specialising in the utility sector, and a postgraduate title on Analysis and Management of Intangibles from the IAI.

José Carlos obtained a BA in Economics and Business Administration from the University of Alcalá de Henares de Madrid and was awarded the first prize for his final project IBERCAE on creating companies.

José Carlos contributed to The Alignment Factor, a book authored by Cees Van Riel, and for four years running presented business cases at the Annual Reputation Conference of the Reputation Institute.

Corporate philosopher

Morten Albaek is Group Senior Vice President for "Global Marketing, Communication & Corporate Relations" in the wind turbine manufacturing company Vestas Wind Systems A/S with direct report to the CEO.

Born in 1975, he has an academic background in History and Philosophy. He started his career in Danske Bank, Denmark's largest financial corporation, heading the department for Idea Generation and Innovation. He is an Adjunct Professor in Philosophy and Education at Aalborg University, one of the youngest ever appointed in the Nordic region.

Albaek is a prominent character in the public debate about society related subjects. He is the author of two bestseller books, "Generation Fucked Up?" (with Rasmus Hylleberg) and "Encounters - between what you say and what you do" (2008), and has been appointed to several Danish think-tanks on behalf of the Danish government and to other institutions.

He has, as the only Scandinavian ever, been selected twice for the Internationalist's list of the top 100 most influential CMOs in the world.

Rooted in academic philosophy, Albaek fundamentally believes in the necessity of creating an "enlightenment economy" as the antithesis to the "experience economy", and in merging capitalism and humanism, the two "isms'' that have dominated Western culture for more than 500 years, into a "Capitalistic Humanism" which can serve as a cognitive and ideological frame for creating sustainable change.

In Vestas, Albaek has created "WindMade"™, the world's first global consumer label for an energy source and the first ever label to be endorsed by the United Nations; the "Corporate Renewable Energy Index" (in collaboration with Bloomberg), the largest ever mapping of global corporations' renewable energy procurement; the "Global Consumer Wind Study" which, with its polling of 31,000 consumers in 26 countries about their demand for products made using renewable energy, is the largest survey of its kind globally; "Energy Transparency", a unique and fully customized marketing campaign encouraging 622 top executives at global brands to invest directly in wind, thus opening up a new market segment.

At Danske Bank Albaek, pioneered the "Financial Literacy Program". Lending itself to the same transparency and power of facts as the Vestas initiatives, Albaek received the honor of having the case published in the UN Global Compacts yearbook, making him the first person ever to have 2 cases published in the yearbook for two different companies.

Albaek was awarded the Brand Excellence price in 2011 in India for "having created a communication concept that can change the world". And he won, as the first non-American, the AWEA's Advocacy price in 2011 for "having created the most groundbreaking communication concept in the wind industry for the last 30 years", which by the World Brand Council was called "one of the most innovative branding concepts in the world in 2011 with an opportunity to save millions of lives". In the 2012 book by John Elkington WindMadeTM is highlighted as one of the world's 50 most ground-breaking and innovative green initiatives with Morten Albaek being recognised for his efforts alongside other global leaders within sustainability such as Ban Ki Moon, Al Gore, Bill Gates and Mohammad Yunus.

Morten Albæk lives in Aarhus, Denmark, with his wife and two children. Follow Morten at http://twitter.com/mortenalbaek and http://facebook.com/mortenalbaek

President of DKV Integralia. Member of the Barcelona Chamber of Commerce and chairman at the CSR Working Group. MSF's promotor and board member of the foundations Hazloposible, BEINGS, and Multiple Sclerosis Foundation. He is vice president of the Board of ESADE Alumni and, since 2011, vice president of FemCAT. He is also vice president of the German Chamber of Commerce in Spain.

Kasper Nielsen is Executive Partner of Reputation Institute. Kasper has been engaged in international reputation management since 2000 helping companies in a range of industries such as Pharmaceuticals, Information Technology, Food and Beverage, Public Transportation, and Financial Services. Kasper has made numerous presentations at international conferences on reputation management, as well as published a number of articles. Kasper is also the co-author of the book Introduction to Organizational Theory published in 1999.

After an extensive career in journalism, David Breen joined ING DIRECT in 2008 just prior to the global financial crisis, a period of great change in the banking industry.

David oversees the company's reputation, public relations, Government relations, internal communications and sustainability.

Working to create and maintain ING DIRECT's position as a true challenger brand, David has helped ING DIRECT lift its ranking into the top ten list of Australia's strongest brands by reputation.

David takes an inside out approach to reputation ensuring staff engagement is high and the business is aligned in its messaging and actions.

ING DIRECT Australia has the highest customer satisfaction and net promoter score of any bank in Australia. It is also consistently recognised in industry and customer voted awards for being the most customer centric bank in the country.

David was recognised by the IABC with a Gold Quill Award of Merit for media relations.

Kathryn Partridge, strategic reputation management and communications counsel, joined Diageo plc from Vivendi SA of France in February 1999, to head up the corporate communications team. Since then she has thrived in a variety of roles, most recently Director of Corporate Affairs for Western Europe, Russia & Eastern Europe, Turkey and global manufacturing business units within Diageo.

Kathryn's key professional passion is the science and art of corporate reputation—and has been a lead player on the global Corporate Relations Leadership Team for a number of years, in a number of key leadership roles, and through a number of business structure iterations. She graduated from University College London in 1990 with a science honours degree in Geography.

Kathryn is married to Ian and they have one wonderful daughter and an excitable Beagle dog. They live in London and Bournemouth, Dorset.

Antonio Fuertes Zurita is the Senior Manager of Reputation and Sustainability at Gas Natural Fenosa, a global player in the energy business based in Barcelona and with operations in 25 countries. He leads the sustainability strategy for the company, the ESG reporting initiatives, and the relationships with sustainability indexes, specifically the DJSI, FTSE4Good, and ESG rating agencies. Antonio also represents the company to traditional and SRI investors, and various stakeholders and activists regarding ESG performance and achievements. He promotes the Human Rights Policy, Social Impact Assessments, and BoP business implementation. Fuertes, also manages the global reputation model, its measurement, improvement, and the framework for reputational risk at Gas Natural Fenosa. Antonio started his professional career at Accenture and has a Masters of Energy Business from the Spanish Institute of Energy and has a degree in Corporate Responsibility Management from IE Business School. He also the co-author of the book "The Challenges of CSR: An Industry Approach", which is published by IESE Business School.

Daniel Tisch is widely known as an international public relations practitioner, speaker, writer and industry leader. He is the Chair of the Global Alliance for Public Relations and Communication Management, the confederation of the world's major communications industry associations, a Fellow of the Canadian Public Relations Society, and CEO of Argyle Communications, one of Canada's premier independent public relations firms.

Dan spent the first eight years of his career in the Canadian government, where he held various roles including serving as Senior Policy Advisor and Acting Chief of Staff to Canada's Minister of Foreign Affairs. He was a member of the Canadian delegation to the 1993 G7 Summit in Tokyo, served as a media spokesman in various areas of government and played a central role in groundbreaking policy and legislation affecting the information and communications industries.

As a consultant, Dan has earned more than 150 major communications industry awards and advised some of the world's most respected organizations. He is known for his expertise in issues and crisis management, serving in 2009 as lead communications advisor to an industry affected by the largest food recall in North American history. Dan's other areas of practice include executive spokesperson training, stakeholder engagement, and reputation and brand management strategy. His firm, Argyle Communications, is the only two-time winner of the International Association of Business Communicators' Jake Wittmer Award for research-based communications.

Dan is also known as a speaker, blogger, media commentator and educator. In his Global Alliance role, he has spoken at major conferences in North and South America, Europe, the Middle East, Africa, Asia and Oceania. Dan has lectured on public relations at Queen's University at Kingston (Canada) since 1996, and contributed to leading public relations and marketing textbooks. He appears regularly in broadcast, print and online media, including recent comments in the New York Times, the Globe and Mail, Reuters, PR Week Global Thinktank and Politico, the leading U.S. political magazine. He also comments on the changing global communications landscape on his blog, Reputation and Reality.

Born in Madrid, Spain, and raised in Toronto, Dan speaks English, French and Spanish. He holds two degrees from Queen's University—a Bachelor of Arts in Political Studies and a Master of Business Administration (specializing in marketing).

Among his many volunteer commitments, Dan is a member of the Queen's University Board of Trustees, a leader in the international Scouting movement and a founder and co-chair of Social Venture Partners Toronto.

Nicolas Trad, Executive Partner, and Executive Member of the Board, is globally responsible for Reputation Institute and is in charge of building the company's partner offices and network worldwide. Throughout his career at Reputation Institute, Mr. Trad has advised multinational companies, cities and countries on areas such as Reputation Management, Global Affairs, Country & City Reputation, Corporate Branding, Employer Branding, Corporate Social Responsibility, Sustainability and Human Resources. Drawing on his extensive experience in practicing reputation management and public affairs globally, Mr. Trad speaks and writes regularly on best practice in public affairs and reputation management for corporate and government audiences and has been featured on CNN, in The Wall Street Journal, Forbes, Bloomberg, as well as local radio and TV around the world. Nicolas earned his MSc in Intercultural Management from Copenhagen Business School and holds an MBA from UADE, Buenos Aires, Argentina. He speaks English, French, Spanish, Danish and German.

Jesús Sánchez Lladó is Director of the new e-commerce and marketing unit at Correos. The unit is focused on e-commerce and aims at identifying customers' necessities on e-commerce. The goal is to improve parcel service positioning and increase income from the market (since it is the only one that is currently increasing by 20% annually) as long with the online channel integrated by products and services sold through the website, on the future Marketplace or mobile devices such as e-card.

Lladó holds a Computer Engineering Degree from the Polytechnic University of Madrid, he mastered in the program PADE (Business Management Program) from IESE and holds a Masters from the School of Industrial Organization. He has worked in several sectors and industries for companies like HidroCantábrico, General Electric, IBM, Apple, Lotus and Google, from where he worked to introduce large retailers and products companies into the Internet world. Lladó has participated in the development of start-ups in Internet related to the tourism sector, to manage hotel reservations.

Since 2005, he has been responsible for the team dedicated to market, opinion, corporate image & reputation researches, as well as the strategic corporate communications plan for Petrobras—one of the world's five largest energy companies. He holds a MBA in Business Management from Fundação Dom Cabral (FDC), a MBA in Project Management from Fundação Getúlio Vargas (FGV-RJ), a post-graduate degree in Marketing from Candido Mendes University (UCAM) and a BA in Social Communications from the Federal Fluminense University (UFF). In twenty years of Marketing and Communications experience, Costa worked for companies like DHL and Carrefour Brasil. Since 2012, he has been Director of Brazilian Association of Advertisers (ABA) - Chapter Rio de Janeiro.

Ana holds a PhD in Economics and Business from Universidad San Pablo CEU and she is part of the Research Staff at the same University. She collaborates in projects on Satisfaction, Customer Loyalty and Corporate Reputation. She is Project Manager at the consultancy "Quality Measurement MQ" creating, building and implementing indices such as the LO.CAL Index and the Professional Reputation Index.

Esther holds an Associate Degree in Public Relations and Advertising; she also completed studies in Translation and Interpretation and postgraduate in Corporate Responsibility both in Harvard Business School and ESADE-Stanford. In 2012 she founds PlanBET Strategies, micro company specialized in responsibility and relation strategies. She worked for Meliá Hotels and Telefónica S.A, leading the stakeholder management strategy and the implementation of an innovative model in corporate diplomacy. In May, 2012 she is awarded as "Best Social Responsibility Manager", by Alares Foundation. She is a member of UNICEF's board of managers in Madrid; and she teaches in Deusto, ESADE, ICADE, EOI business schools and other educational institutions.

Eduardo Cicuéndez Polo is a journalist and communication expert. He works as a social media strategy manager at Correos. He holds a degree in Journalism from the University Complutense of Madrid and a Masters in Communication, Human Resources and CSR Management. Before working at Correos, Cicuéndez Polo worked in different communications companies holding different roles in radio, newspaper, magazines and media agency.

Dr. Enrique Carreras Romero, Professor of Economic and Business Sciences, University CEU- San Pablo. Enrique Carreras Romero was born in Valencia in 1956 and is a Doctor of Sociology at the University Complutense, working in the area of research and methodology for social sciences.

Enrique has an extensive professional experience linked to the world of scientific research. He worked as a technical research assistant at the Research Centre for Youth Issues of the Ministry of Justice (1981 – 1985) and then became an expert on Human Resources (1985 – 1989). Later on, Enrique worked as the Director for External Evaluation of Quality and in 1998 became the Director for Customer Satisfaction in the area of Quality. In Telefónica he worked as a coordinator of technical teams for customer satisfaction issues in America and Europe. In this role and as the Technical Director for Spain, he managed international projects, which included "The Harmonisation of Satisfaction and Loyalty Indices in Telefónica S.A." and the ECSI project for implementation of the European Customer Satisfaction Index in Europe.

In 1996, Enrique started his academic career at the Universities Carlos III de Madrid, Literaria de Valencia and San Pablo CEU (Madrid). Enrique is a lecturer associated with AENOR and AEC. Since 2008 he has worked exclusively in the academic domain, in such fields as statistics, quality control and research methods for social sciences. Recently, Enrique has designed and presented the LO.CAL INDEX, a multidimensional scale for measuring citizens’ satisfaction with public services. He has supervised many doctoral theses and is the author of books and articles on structural equations and customer satisfaction.

Anthony Johndrow is Managing Partner of Reputation Institute North America. In this role, as well as his previous role as COO of an international Corporate Brand consultancy, Anthony has been involved in reputation management and strategy consulting in Consumer Products, Financial Services, Pharmaceuticals, Biotech, Media, and Information Technology. Anthony has spent more than 14 years in a combination of brand management, general management, corporate communications, and public affairs roles, including stints at Procter & Gamble and The Coca-Cola Company (as founder of The Coca-Cola Think Tank). Since teaching Economics and Statistics as an undergrad at Harvard, Anthony has regularly spoken and written about Branding and Corporate Reputation.

Paulo Marinho is Head of Corporate Communications at Itaú Unibanco. Responsible for national and international press relations, management of the reputational platform focused on reputational risks and opportunities with key stakeholders, crisis management, public relations, management of content, awards and recognitions. Marinho is graduated in Social Communications/Journalism, has a postgraduate degree in Marketing Administration, having concluded the Syracuse University/Aberje specialization - Corporate Communications International Program. He was formerly the Social Communications advisor at the Ezequiel Dias Foundation (Funed) for ten years and reporter at Estado de Minas newspaper for seven years covering the areas of Finance, Telecommunications and Infrastructure. Marinho has also worked at other printed media outlets as well as in radio and television broadcasting organizations. He joined Itaú Unibanco in 2000, working as Corporate Communications Manager up to 2010, when he assumed the position of Head of Corporate Communications.

Ignasi Fainè has over 14 years of experience in the field of reputation and communications. In 2006 he started working for Agbar Group as a Corporate Reputation Manager where he designed and implemented the initial phases of Agbar Corporate Responsibility: redefinition of the corporate vision, mission and values as well as the development of a stakeholders map.

Currently, he is Director of Communication and Corporate Responsibility at Agbar Group, he is responsible of External, Internal and Digital Communication and also leads the strategic positioning in Sustainable Development of the Brand "Aqualogy". Aqualogy is the solution that Agbar is developing to communicate what the company really is: "the global brand of integrated water solutions, providing the right answers to the great challenges of scarcity and waste".

Fainè has an active participation in professional forums as well as important industry associations.

Gonzalo Brujó is Chairman of Interbrand, the world's leading brand consultancy, in Latin America, Spain and Portugal, where he works with leading companies of Ibex35 and PSI 20 around the extensive region, many multinationals and public institutions, managing strategic projects in the field of branding, marketing and communication, creating value for them.

Lecturer, columnist, writer, professor of business schools, in many occasions jury member of prestigious national and international awards of the marketing industry, and collaborator in various publications such as Image of Spain in the world, Atlas of the Spanish leading brands (to be published), SMEs in Spain, Luxury Secrets, The Internationalization and Competitiveness of the Spanish Economy. Among his works are the bestsellers The New Value Creation and Branding Brands. Moreover, he has co-edited publications which are authentic references for the sector such as Glossary of Brands and How to Manage Fashion Brands.

Currently he also devotes his time to advice, in terms of management, to various foundations and non-profit institutions.

I am Professor in Corporate Communication at IE University and Academic Director of the Master in Corporate Communication at the same University (ES). My current research focuses on how issues of organizational identity, social responsibility, corporate communication and branding are involved in organizational management and change.

I have been doing research at the University of Cambridge (UK), London School of Economics and Political Science (UK) and University of Lugano (CH).

My works are published in journals like MIT Sloan Management Review, British Journal of Management, Journal of Business Research, Journal of Applied Behavioral Science, Corporate Reputation Review, Corporate Communication: An international Journal, Journal of Public Relations Research, and others.

I currently serve on the Editorial Board of Business & Society (Sage), Corporate Reputation Review (Palgrave) and Corporate Communication: An international journal (Emerald). Next to my academic engagements I collaborate with Cotting Consulting International, as special coach for media, branding and image strategies

Jesús de la Morena is the partner in charge of sustainability / corporate responsibility at Garrigues, where he has pursued his professional career following a period at Arthur Andersen. He specializes in sustainability, corporate social responsibility, crime prevention programs, legislative compliance and the environment.

His areas of expertise include management systems, compliance programs, crime prevention programs and the criminal liability of legal entities, strategic sustainability plans, corporate social responsibility reports, plans for the identification and involvement of concerned parties and environmental management, strategic environmental assessment and climate change. He has participated in numerous projects in these areas for public authorities and private companies. He is a lecturer on the Executive Programs offered by Centro de Estudios Garrigues. Jesús is a member of the Madrid Bar Association and the CSR committee of the Spanish Accounting and Business Administration Association (AECA).

He has also contributed on several occasions to the work carried out by the Spanish Employers' Confederation (CEOE) in the area of corporate responsibility through its Corporate Responsibility Committee. Jesús De la Morena is a regular speaker at seminars and conferences organized by the firm and various specialist centers. He has lectured on many areas such as sustainability, corporate social responsibility, crime prevention programs, environmental management, renewable energy, climate change, waste management and treatment, and voluntary agreements.

After a career in food and telecommunication, Jan started Between-us—his own CSR Consulting company—in 1997. Since then Jan headed up several consulting projects for major companies around Europe such as TNT, Imtech, SwissPost, Liberty Global, Sekisui Chemicals and HJHeinz. His specialization is how to design value generating CSR strategies and how to effectively implement them into the core of the business.

In 2005 Jan obtained his Executive MBA at IMD in Lausanne and he is a frequent case writer and guest speaker on value creation and corporate responsibility at IMD. In 2013 this has earned him the EFMD Case writing competition award for his Bavaria beer case on green guerrilla marketing. Jan is co-founder of 'De Groene Zaak', a platform for frontrunner companies in the field of sustainability in the Netherlands. In 2011 his company Between-us was instrumental in supporting Torres wines with the creation of the Wineries for Climate Protection, a Spanish community of engaged wine companies.

Last but not least, Jan is also initiator of the Sustainable Golf Project, a global benchmark of golf courses on sustainability issues which was piloted together with the Golf Federation of Catalunya in 2012.

Rozália Del Gáudio Soares-Baptista, PhD in Social Sciences, Master in Anthropology and Business Management, graduated in Social Communication. Certified in Reputation Management by the Reputation Institute. Currently Corporate Communication Manager at C&A; Brazil and teaches at Aberje MBA Communication Management. Member of the Brazilian Association of Business Communications (Aberje) and the International Association of Business Communicators (IABC).